ROI on social media

October 30, 2009

Measuring a return on investment in social media gathers a lot of debate. Today, I spent the morning trying to gather more information on the subject and thought putting all the useful links that I found together in one place would be useful.

The promise of social media

5 C\’s of engagement

Mashable

Web Strategy by Jeremiah Owyang

4 ways to measure ROI

Why measure ROI?

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