Posts Tagged ‘conversation’

Which ways are your chairs facing?

June 30, 2010

I like a recent post by the master of social media – Chris Brogan about which way the chairs are facing. To you, the business, are your chairs facing your customers?  Building a community requires your chairs to be facing each other.  Perhaps in a circle. But if you are simply presenting or giving a speech, then the chairs will face a podium.

Which way does your company’s chairs face?

Twitter. Is there really a conversation?

April 27, 2009

All the discussions about Twitter focus on the engagement that has created. Everyone keeps talking and chatting about how, now that social media is around, the focus has changed to one of engagement and debate. The flow is two-way.  Yet, after being on Twitter for almost a year, I am finding the conversation to be pretty much a one sided dialogue.

There is truly very little engagement back.  Mostly, I post. I send links out, I try to re-tweet any interesting topics and I always reply to any direct message that I receive. I ask questions. I say please. I try to answer any question that is posted that I can help with.  And after all this time? Generally, the response rate is  pretty poor. I get a better response with email.  I  get the occasional tweet from a few locals but that is about it.  I have checked all my statistics – I am a great engager/ my twitfluence is high but the thing is the conversation is not really as two way yet.

Why? Maybe because there is not as wide spread a usage here as in the US. It is still seen of as something that people are aware of – but not really inspired to use.  At this point, I have four real-life friends on twitter.

And to me, that’s not really that engaging.

Who owns the conversation?

December 4, 2008

gossip_girl_title_card5

These days it isn’t about who you are or what you say – it is about the conversations that you are having and how valuable these conversations are to other people.

It’s “Gossip Girl” gone mad!

Many people though don’t understand this process and, to them, getting a message across is a one sided engagement. They write a media release and send it to a journalist and then wait for it to be published.

Or they create a one-dimensional website saying “this is who we are.”

Feedback is to be feared because they no longer have control of the subject under discussion and now have to engage or respond. And they have to do this in a public forum.

But then again what is worse? Having your customers unhappy about your products or services and you having no way of knowing this – or having someone write to you and you respond quickly and accurately with the information. Other customers (or clients) read about the positive experience that they have had with you and everything moves forward.

I guess the only thing you have to fear is whether you are up to the challenge!