Social media is a no-brainer

July 1, 2010

You would think that companies here in Australia would be completely jumping on the bandwagon as far as social media is concerned but after consulting across a whole range of sectors – energy, mining, infrastructure, financial services, legal, charity, consumer goods and so on it is apparent that there is a complete reluctance to move into this space.

“We have always done things this way… our customers don’t use these tools…we can’t see a benefit.”

Of course you can’t see a benefit if you don’t know what the tools are. You need to do the research first before you make the decision. Once you have the information, you can leverage off your knowledge.

Isn’t that a no-brainer?

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4 Responses to “Social media is a no-brainer”


  1. Great post, very informative. Keep up the good work, Thanks.


  2. Very nice article, thanks! I’ve subscribed to your RSS feed. Please keep up posting.


  3. Very interesting article, thanks. Keep up the good work.


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