Posts Tagged ‘2009’

What the F*** is social media?

January 26, 2009

Cool posting that I found which illustrates  exactly what social media is.

Thanks to http://koskim.wordpress.com/ for the link.

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Client checklist

January 15, 2009

  1. Speak simply. Briefing me is your audition for briefing the media. If you can’t tell me what your business does clearly and succinctly, then I can’t put you in front of a journalist.
  2. Don’t talk in acronyms. They are hard to understand and no one else will know what you are talking about. You are trying to inspire passion, not puzzlement.
  3. PR is a collaborative approach, not a combative one. I am on your side but sadly, I am not a mind reader. We are a partnership that together, hopefully, can create something better than you could do on your own.
  4. Let me change your words. That is what you pay me to do. I know you loved all 3,079 of those words that you wrote down for me on forensic accounting legislation or property law but I need to ensure that other people will love them too. My writing is not cast in stone and guess what, yours isn’t either!
  5. Don’t treat me like I don’t know anything. I may not know your area backwards, like you do, but I have to come to terms with a variety of industries quickly. And if you talk down to me then I am going to assume that you will do the same to a journalist. And guess what? They are definitely not necessarily on your side.
  6. Just because a media release is issued doesn’t mean it will be published. If you want a guarantee, take out an advertisement.
  7. Think strategically. You don’t have to do what your competitors do. You can do something differently. That is why you have come to a PR firm in the first place after all. And if you want to be exactly the same as your competitor then there is nothing really distinguishing you. You have no USP.
  8. Define yourself. Who are you and what makes you unique? If you can’t answer that question, it make it hard to sell you to others.
  9. Remember your customers. Who they are and how they find you drives your PR strategy. There is no point embracing Twitter, Facebook, or even a specific trade publication if your customers aren’t in that space. Go where they are. It is really that simple.
  10. Spokesperson. The best person to speak to the media is not necessarily the CEO. It might be the CFO, the CIO or even the receptionist. What you need is the person who is best at communicating to your target audience. That’s the only decision you need to make.