Posts Tagged ‘linkedin’

Social media – Common Mistakes

June 29, 2010

A lot of new people coming into the social media space make errors that are preventable and avoidable.  If you want to avoid these errors, you need to think about a few things before you move into this space.

  1. Why are you doing this in the first place? Is it for a logical reason? It doesn’t matter whether you want to learn about the tools that are around or whether you want to increase your customer/client base but just understand why you are here, and what your plan is, because different end goals will require different strategies.
  2. If you are a company, create social media policies to protect your brand. You need to know that staff understand what you expect of them if they reference you in an online forum. This is not to say that they can’t refer to the company, but they need to adhere to certain guidelines and not make commerically sensitive announcements, reveal client confidentialities and so on.
  3. Ensure that any people acting on your behalf (or the company’s behalf), understand the importance of acting in a transparent manner. Ethical online behaviour is critical.
  4. Don’t defer your social media campaigns to young staff members just because they are young. Social media is a media and communications related function, and should not be handed to either the IT guys (because they know what some of these toosl are), or to the young 20 year old who just started (because she is young she must know about Facebook). No. Don’t do it. Keep it in comms.
  5. Don’t use tools if they are inappropriate to your brand. LinkedIn may work for you – Facebook may not.
  6. Answer and respond. Remember it is not just about gathering 10,000 twitter followers. This means nothing when you have a tickertape parade of tweets cascading throughyour Tweetdeck. What you are looking for is a relationship, a dialogue. To correct errors, provide info and create a channel of communication that may be of value. Its not just about lip-service.
  7. Don’t tweet marketing speak corporate messages – I don’t care and I won’t follow. Help me, engage with me. Provide me with something of value.
  8. 140 characters can backfire on you if you are a jerk. See point 4 above – remember you are in a public space and act accordingly.
  9. It’s not just about the money – although that may follow. Its about the people – your customers – and what they need or want from you. If you push sales drivel, I will unfollow, unlike or disconnect.
  10. If you aren’t in this space, you WILL become a dinosaur.  New tools are constantly coming down the line and you need to know how to use them. If you don’t learn web 2.0, how will you cope with web 3.0?

21st Century Dinosaurs

January 19, 2009

According to most marketing research, I would be categorized as a baby boomer – albeit one that is on the cusp of being a  Gen-Xer.

Yet the thing is, that many people in these two groups have vastly different approaches to comunications.

To communicate with me, my blackberry is my first point of call. I get my emails on it, access Facebook and Twitter and make phone calls. I can pretty much always be reached through it. Text me, call me, poke me.

To reach some of my more traditional friends though you would have to send them a letter.  To their home address. Marked personal.  If you want to impress them, write on bond card. Or Smythson’s embossed paper.

They don’t use the internet at all. No Facebook (“My husband says I don’t need an account and it’s not safe. Anyone can see anything.”) No LinkedIn (“Not necessary”). No online purchasing (“Why bother? It’s so unsafe!”). They don’t have email accounts unless it is in their husband’s name as, of course, he set it up.

It drives me crazy.

Many of these boomers would be horrified to know how much information their teenage chidlren are posting on the internet and because they won’t raise their heads and learn,  they will never find out.

I have a friend who is 54 years old and can’t send an email. Tertiary educated, extremely clever, used to run a major financial intsitution and had a whole swag of staff to help him manage his needs.

His daughter though is very internet savvy and has posted images of herself and her friends on her Flickr account, pictures of slumber parties, teenage girls, lovely long coltish girls.

And he is too dumb to find out.

At least I know what my kids are up to and what they are doing.

So how do you straddle blissful ignorance and early adopters?

No idea.

Shout your message through a varity of different mediums according to who your customers are, I guess.  Create a paper trail with lots of soft copies and hope you catch most of your customers that way.

I just hope that some of these dinosaurs learn how to adapt to this new environment before they do become truly obsolete.

Bond paper anyone?

It’s really not a happening thang

December 8, 2008


I have been reading so many posts recently about the various social media tools that are out there that it is easy to forget that many people really aren’t using these tools yet.

Facebook? Yes. MySpace? Yes, if you are in your twenties and aren’t really fussed about a nice looking template. LinkedIn? Yes, especially if someone that you are competing against in the workforce has invited you. (Damn them for being more up-to-date than you!) But newer applications such as FriendFeed? Twitter? Not really, at least in this side of the world.

And before someone says that I’m not living in the real world, let it be said  that, as an expat, my friends are a pretty global mix – they live in the Philippines, India, Singapore, Australia, Hong Kong, Malaysia and the UK.

When I joined FriendFeed, no one came up. None of my 600 odd contacts are listed there. Same as Twitter. And Shelfari. Only two friends have blogs.  Two have Flickr acccounts. No one is using RSS feeders.

Its just us easy adopters that are out here, reading, trying, learning, using.