Archive for March, 2009

Hunch

March 29, 2009

Just heard of a new application being developed by the co-founder of Flickr.  Apparently it is based on decision-trees and helps people to reach a decision based on the answers that are given to a series of questions.

It sounds like something my son and I have engaged in.  As a young boy, he tended to focus more on immediate gratification rather than thinking about the consequences of his actions.

“Cool. A swimming pool. I think I’ll jump in.”

“Cool. A naught boy at school. I think I’ll stand beside him and see what he does.”

I couldn’t work out how to teach him the way that adults think compared to children so we sat down with a sheet of cardboard and I plotted out the next three steps of each action.

If you do this, then this could happen and then this might occur.

It made it very visual and very clear and, at school, when the teacher asked him a question his repsonse was to say:

“I need to draw a decision-tree before i give you that answer!”

Classic. Now if only I had a hunch at the time to make that into an app I’d be laughing.

I never had that hunch.

Social media exhaustion

March 29, 2009

Part of the problem with social media is the effort required to comment, engage, write, blog and twit.

It’s never ending and, at times, it is more compelling to pick up a book and curl up on the sofa.

Flickr was my original compulsion. Living in a foreign country without many friends, I used my time to take nearly 20,000 photos. I taught myself photography via my Flickr buddies. I uploaded my photos, commented and engaged with others and formed great friendships, online.  I looked forward to my friends’ comments and I checked their sites for new images and gave feedback, comments and encouragement.

Then I toook a hiatus for a year whilst I threw myself back into the workforce and finished a book.

Flickr languished.

Then blogging was a passion. I wrote a number of blogs – enough to compete two books – one on life in Hong Kong and one on life in the Channel Islands.

Now? Now it is about the implications for work. What I can do, use or create to help my clients. To help them get their message out.  Each post is an experiment in SEO.

In engagement and in Goggle.

How about you? Are you exhausted yet?

Twitter

March 29, 2009

Thinking of getting set up on Twitter? What should you do?

Firstly, think about why you want an account. Who do you hope to engage with and what do you want to say? If its a personal account, then keep it personal. If it’s professional, then try not to blur the lines of communication too much. The best tool that I have found after crawling around the internet for a while is TweetDeck, Its simple and a good interface. You can search by a variety of tools and set up a range of windows.

And that is all I would do – leave Twitterific, Twitseach, Twitterlicious, Twitsum etc for later. just play with TweetDeck and get a handle on that.

The Cult of Done Manifesto

March 4, 2009

I found this post and loved it.

The Cult of Done Manifesto

  1. There are three states of being. Not knowing, action and completion.
  2. Accept that everything is a draft. It helps to get it done.
  3. There is no editing stage.
  4. Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it.
  5. Banish procrastination. If you wait more than a week to get an idea done, abandon it.
  6. The point of being done is not to finish but to get other things done.
  7. Once you’re done you can throw it away.
  8. Laugh at perfection. It’s boring and keeps you from being done.
  9. People without dirty hands are wrong. Doing something makes you right.
  10. Failure counts as done. So do mistakes.
  11. Destruction is a variant of done.
  12. If you have an idea and publish it on the internet, that counts as a ghost of done.
  13. Done is the engine of more.

Check out : http://www.brepettis.com/blog/2009/3/3/the-cult-of-done-manifesto.html.

My type of humour!

Social media – It’s really not that new

March 1, 2009

Social media is not new. It’s been around for years.

Really.

Fifteen years ago, whilst pregnant and on my own, I spent a lot of time in online newsrooms chatting to people, engaging, sharing stories, learning and talking with other mothers.

Ten years ago, I was online talking to friends on ICQ – we set up virtual study rooms. I was once again engaging with people, conversing, debating and analysing.  Our group all crossed that dreaded PhD hurdle. We emailed each other daily via Yahoo Groups and we posted weekly updates online and in our study forums. It was all about the connections, the friendship and the support.

Five years ago, I was on Flickr. Taking images, commenting on other people’s photos and forming cyber friendships. I learned about digital imagery courtesy of  Flickr buddies like Nautilus, BusyMommy, Karol_M and salkiwi.

Three years ago I was blogging.

Last year it was Twitter.

And the thing is it’s all been social. It’s all been about the connections and it’s all been about the people that I connect with. So is social media really that new?

Nope.  Now just about the tools, and the way that you can interact on the go, with a mobile in one hand or a laptop in the other. Its the ease and the mobility factor which means that everyone can do it, whenever and wherever they are.

And that’s new.

Truth in advertising

March 1, 2009

Who are you and how does your identity shape your brand?

March 1, 2009

Identity is hugely important. It shapes not only the company’s ethos but also its values and, most importantly, its key messages.

Asking clients to identify how they define themelves leads to questions, and sometimes conflict, about how each level views the organisation.

As an example, a boss might see the organisation as being both creative and flexible. An employee might see it as rigid and restrictive.  And this is the dilemma when trying to craft a PR message.

A recent meeting with a cleint illustarted this – they saw themeleves as being friendly and acessible. Their customers saw them as being skilled and strategic.

Which message to sell? Which identity is the correct identity? And how do you sell multiple messages?

What is in it for me?

March 1, 2009

When writing for the media there are three questions that you need to answer:

  • Who are you?
  • What can you do for me?
  • Why should I care?

It’s that simple really.