Archive for January, 2009

Transitions in periods of federalism

January 30, 2009

Part of the gig of being a trailing spouse, is that I have parallel careers. Academic, communicator, commentator. And, as part of keeping the academic part alive, I have just written another book – this time one on transitions in periods of federalism in Australia since 1901- from coordinate to co-operative, from co-operative to coercive, from coercive to organic.

I don’t think it will ever be a best-seller but I like the intellectual pursuit.

iSkoot

January 30, 2009

My New BlackBerry tool is really cool. Basically, having this application means that I can access my contacts via Skype from my BlackBerry.

So I can be walking through town and see who is online and then make an international call to, say, my mother in Australia. And instead of paying international call rates, I only pay the cost of the call to a UK line. Once I call that number I am reconnected via broadband to Australia.

Neat!

It works really well although you do have to have SkypeOut credits as well if you want to call internationally.

http://www.iskoot.com/

Get an Apple!

January 30, 2009

Social media rap

January 30, 2009

Just what I need… how cool!

January 30, 2009

Speech generator

The ten commandments according to social media

January 30, 2009

 

The Ten Commandments to Understanding Social Media

1. From Consumers to People
2. From Product to Experience
3. From Honesty to Trust
4. From Quality to Preference
5. From Notoriety to Aspiration
6. From Identity to Personality
7. From Function to Feel
8. From Ubiquity to Presence
9. From Communication to Dialogue
10. From Service to Relationship

 

I’ll have to think about this more but I like the concept. Kyle Lacy first thought of this but I want to think about it on my own before I read his thoughts.

http://kylelacy.com/the-10-commandments-to-understanding-social-media/

When it hangs together…

January 30, 2009

Some days it all comes together. You work with really cool clients. The journalists are great. The content gets published. It all just hangs together the way you want it to… perfect.

What the F*** is social media?

January 26, 2009

Cool posting that I found which illustrates  exactly what social media is.

Thanks to http://koskim.wordpress.com/ for the link.

Dont talk the talk, if you won’t walk the walk…

January 26, 2009

I am surprised by clients who want one thing, then expect something else.

They want a greater online presence but don’t want me to engage online with anyone – especially with someone they don’t know.

“Who is this person?”

They want media coverage, but decline all media opportunities because they are too busy right now.

“Maybe later!”

They want to embrace social media and new opportunities but they can’t use email.

They are looking for new markets, more customers, new ranges but reject all new ideas.

“Yeah but no.”

I am not sure what is holding them back but one thing I do know, is that it is incredibly frustrating.

And I am not sure whether I need to approach things differently, or they do. Is my role to educate and convince them – or is it their role to look outside of their own box?

I have been trying to not only sell  media opportunities to clients, but also to sell clients to the benefits of PR. I am selling clients to new media, clients to social media, clients to advertising, clients to websites, clients to networking, clients to podcasting, clients to ebooks, clients to social networking, clients to socializing, clients to enagement and clients to every other possible idea, company or oportunity that I can think of to promote their company online and offline.

It’s exhausting.

21st Century Dinosaurs

January 19, 2009

According to most marketing research, I would be categorized as a baby boomer – albeit one that is on the cusp of being a  Gen-Xer.

Yet the thing is, that many people in these two groups have vastly different approaches to comunications.

To communicate with me, my blackberry is my first point of call. I get my emails on it, access Facebook and Twitter and make phone calls. I can pretty much always be reached through it. Text me, call me, poke me.

To reach some of my more traditional friends though you would have to send them a letter.  To their home address. Marked personal.  If you want to impress them, write on bond card. Or Smythson’s embossed paper.

They don’t use the internet at all. No Facebook (“My husband says I don’t need an account and it’s not safe. Anyone can see anything.”) No LinkedIn (“Not necessary”). No online purchasing (“Why bother? It’s so unsafe!”). They don’t have email accounts unless it is in their husband’s name as, of course, he set it up.

It drives me crazy.

Many of these boomers would be horrified to know how much information their teenage chidlren are posting on the internet and because they won’t raise their heads and learn,  they will never find out.

I have a friend who is 54 years old and can’t send an email. Tertiary educated, extremely clever, used to run a major financial intsitution and had a whole swag of staff to help him manage his needs.

His daughter though is very internet savvy and has posted images of herself and her friends on her Flickr account, pictures of slumber parties, teenage girls, lovely long coltish girls.

And he is too dumb to find out.

At least I know what my kids are up to and what they are doing.

So how do you straddle blissful ignorance and early adopters?

No idea.

Shout your message through a varity of different mediums according to who your customers are, I guess.  Create a paper trail with lots of soft copies and hope you catch most of your customers that way.

I just hope that some of these dinosaurs learn how to adapt to this new environment before they do become truly obsolete.

Bond paper anyone?