To delete or not?

January 10, 2011

Recently, I had a situation where the company that I work for (Company A) asked me to delete a Facebook posting on their corporate Facebook page .  The posting in question promoted another company’s expertise (Company B). Would you delete this? Have you ever been in this situation yourself?

The reasons for deleting the posting were that the Facebook page was to showcase Company A, not Company B’s expertise. Company A is very new in social media and was uncomfortable with any possibility of criticism expecially from higher-ups internally. Would the CEO or CFO see the posting and scream for it to be taken down? Would Company A get their knuckles wrapped for letting it be posted?

On the other hand, this was an opportunity to showcase engagement. We could have posted back something saying “Well done to Company B. Did you know Company A does similar work as well?”  Or something of the sort.

What would you do?

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