Archive for May, 2009

Wolfram Alpha

May 18, 2009

Playing around with Wolfram Alpha this morning seeing what it can do and what use it has.  Basically, it is a computational knowledge engine which has, as its central aim, the goal of making systematic data accessible to anyone.

Set up by a British physicist, the engine is dependent on two developments Mathematica and NKS.

The site though is just fun. You basically can just type in any question and Wolfram will provide an answer.

Picture 1

It will even reply to you.

How cool is that?

More later on once I play with it a bit more.

Presentation Skills 101

May 16, 2009

I recently attended a regional function hosted by the Institute of Directors and, after being a member for quite a few years, I have to say that the standard of presentation is exceptionally poor.  New members have the opportunity of speaking for three or four minutes (before the main speaker is introduced)  and tell the audience about themselves – what they do – it’s an opportunity to do a sales pitch. An opportunity to possible create new brand awareness, gain new customers and encourage people who don’t use your company to convert.

But the presentations …. OMG!

Whizzing power point presentations with words flying haphazardly over a screen. Densely typed presentations which are read out loud in a monotone voice.

Why don’t they realize that this is about engaging with a new audience.  Your audience are not necessarily au fait with all the acronyms that you take for granted. They need to know what you do and why they should care.

What’s in it for them?

It’s all about the salesmanship.

Twits on twitter

May 16, 2009

The difficulty with all the noise out in the market right now is how to filter through the sheer volume of noise.

Twitter especially has become an incredibly noisy place over the last two or three months.

And, to a degree, I am finding it less useful. I receive more alerts from people following me who I have zero interest in following. They add nothing to my daily life – providing useless information e.g. “Feeding the cat now and thinking what’s for dinner?” or else they are trying to entice me to sign up for their e-book/SEO promotion/internet evangelist/affiliate marketing scheme.

What else do these annoying Tweeters do? They have blocked profiles or no visual image of themselves. They aren’t interested in sharing. And they don’t engage. They have 20,000 followers and are following no one. They aren’t doing it for the engagement. They are just building up database.

And I’m not interested.

How to retain your clients

May 16, 2009

It’s pretty simple really.

Service.

I can’t think of anything more that needs to be said.  Lots of blogs write all sorts of stuff about deliverables, fears and suspicions. They talk about answering your clients fears and allaying concerns and even talk about the way to engage with your clients so they don’t feel “inferior” to you.

It’s all pretty much crap.

All you need do is give your customers what they are looking for. Give them the service that they want. And the service that they are paying for. And the service that they expect.

It’s that simple.