Posts Tagged ‘socialmedia’

The ten commandments according to social media

January 30, 2009


The Ten Commandments to Understanding Social Media

1. From Consumers to People
2. From Product to Experience
3. From Honesty to Trust
4. From Quality to Preference
5. From Notoriety to Aspiration
6. From Identity to Personality
7. From Function to Feel
8. From Ubiquity to Presence
9. From Communication to Dialogue
10. From Service to Relationship


I’ll have to think about this more but I like the concept. Kyle Lacy first thought of this but I want to think about it on my own before I read his thoughts.


Failure to brief

January 15, 2009

Part of the problem about working in PR is the sorry fact that many clients think that you know all there is to know about their business after an initial briefing.  They don’t realise that the more detailed and clear the information that they provide , the better the quality of their PR and the more effective the results.

Recently, I had a client ask me to write up a series of  media releases and then get offended when I queried the acronyms that they used.

Just because a client understands and uses terminology does not mean that the general public will understand these terms.  And when you compound this with technical data you are asking for trouble.

Part of any PR professional’s mandate is to simplify things – not to complicate them – and if a client can’t explain adequately what they want in a media release and doesn’t appreciate being questioned then you know damn well that putting them in front of the media will be a mistake.
And probably an expensive one at that.

Social Media and E-commerce … merged!

December 11, 2008

Amazon and Facebook integrate

One of the cleverest visual illustrations of how social media and e-commerce can be integrated. It gives a really good picture of the next stage as far as integration is concerned in a way that is really simple to understand. Well done!

Viral Marketing

December 8, 2008

Kyle Lacy’s idea that viral marketing is so last year is  worth reading. Basically, his thesis is that viral marketing sounds unpleasant. Echo, or reverberate, marketing  is a much more accurate description of what actually happens.  The ideas reverberate thoughout the internet creating follow up, discussion and comments.

Much nicer terminology.

See Kyle Lacey’s blog at

Goodbye, Mary.

December 8, 2008