Posts Tagged ‘social media’

2011 social media predictions?

January 10, 2011

What do I think will happen in the social media space in 2011?  Hmmmm.

  1. Increasing use of mobile devices to download content and increasing awareness of this by larger corporates. A global website is no longer just the ticket. It needs to be personalised, accessible, fast to download and fit on whatever device’s screen I am using. if it won’t work on my iPad because of flash restrictions, work it out.
  2. More story telling by companies (not just B2C but also B2B) seeking to personalise their journey with their customers and create engagement and loyalty.
  3. More CEOs blogging and using twitter as part of their role as the face of the company
  4. More companies banning social media usage as part of an employee’s terms of employment (and the corresponding backlash against this as well). Why will they ban this?  Fear.
  5. A changing emphasis from push marketing – corporates pushing out marketing speak – to one where companies really ask themselves, besides delivering my product or services, what else can I offer my customers?
  6. More effort will be spent identifying influencers and monitoring online conversation.
  7. Leave your wallet at home. Your phone will become your wallet.
  8. Increased tie-in with spending and peers. You will receive more recommendations from friends on what they have purchased and these recommendations or purchases will trigger your own purchases.
  9. Reduced TV advertising spend. Why bother? I am only going to fast forward through them anyway.
  10. Better privacy settings on Facebook and a corresponding and competing growth of niche sites which will have better privacy settings.
  11. Alternatively, there will be evene more users on Facebook and better integration of social media sites through one efficient stream. You won’t need to separate social media streams. There will be better ways for you to monitor everything from one central point.
  12. Employees which have client facing roles will be encouraged to use social media to engage with customers. HR staff, Client Relationship staff and so on will learn to use these tools as part of their job.
  13. Less focus on trade sector publications as a tool for corporate promotion – these are a dying promotional tool unless they can step up and re-define themselves.
  14. Video conferencing over phones and smart tablets.  The next generation of mobile devices will encourage this.
  15. More focus on a return on engagement and less on traditional return on investment. Quantifying Facebook fans and foursquare check-ins is just too hard. All you should care about is the fact that you are engaging with those who have a desire to engage with your company.
  16. Groupon, Cudos, Spreets etc will tie in with your specific location not just your city to make suggestions and encourage purchasing decisions.
  17. Flash mob purchasing. Why not? Pushed to your mobile device. The first 100 people to sign up or purchase something get XXX.
  18. Greater acknowledgment that communication is no longer a two-way street – it’s a roundabout  – with inputs and exits and crashes. Get used to it.
  19. Increasing numbers of small businesses leveraging social media tools, and showing the big guys how it is done. Big business will throw money at these tools but small business will continue to think laterally and creatively and, as a consequence, give some of the big companies a run for their money.
  20. Increasing user-generated content – and increasing niche specialities.
  21. Embracing of location-based marketing in wider circles eg B2B. Virtual sign posting and specials.
  22. Decreasing use of email as a one-off  communication tool. Talk to me on my page ..wherever my page is located.

Hmmmm. Will think of more and add them as I can.

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Story telling

January 10, 2011

Being a brand is more than just simply pushing out your content to an audience.  Now, there are greater expectations and people are looking to humanize the brand that they engage with. A faceless company does not garner loyalty, but one which has a voice, and a personality and a shared vision or outlook creates loyal customer engagement.

Telling your story is one way to achieve this.

Too often companies forget that their goal is to connect with people – customers ARE people – and instead they focus on pushing out the same old corporate engagement strategies – full of marketing speak and lacking personality, vision and humour.

Don’t make this mistake!

Social media is a no-brainer

July 1, 2010

You would think that companies here in Australia would be completely jumping on the bandwagon as far as social media is concerned but after consulting across a whole range of sectors – energy, mining, infrastructure, financial services, legal, charity, consumer goods and so on it is apparent that there is a complete reluctance to move into this space.

“We have always done things this way… our customers don’t use these tools…we can’t see a benefit.”

Of course you can’t see a benefit if you don’t know what the tools are. You need to do the research first before you make the decision. Once you have the information, you can leverage off your knowledge.

Isn’t that a no-brainer?

ROI on social media. Is it worth it? Yes!

November 25, 2009

Social Media Revolution

October 30, 2009

ROI on Social Media

October 30, 2009

ROI on social media

October 30, 2009

Measuring a return on investment in social media gathers a lot of debate. Today, I spent the morning trying to gather more information on the subject and thought putting all the useful links that I found together in one place would be useful.

The promise of social media

5 C\’s of engagement

Mashable

Web Strategy by Jeremiah Owyang

4 ways to measure ROI

Why measure ROI?

Twitter. Is there really a conversation?

April 27, 2009

All the discussions about Twitter focus on the engagement that has created. Everyone keeps talking and chatting about how, now that social media is around, the focus has changed to one of engagement and debate. The flow is two-way.  Yet, after being on Twitter for almost a year, I am finding the conversation to be pretty much a one sided dialogue.

There is truly very little engagement back.  Mostly, I post. I send links out, I try to re-tweet any interesting topics and I always reply to any direct message that I receive. I ask questions. I say please. I try to answer any question that is posted that I can help with.  And after all this time? Generally, the response rate is  pretty poor. I get a better response with email.  I  get the occasional tweet from a few locals but that is about it.  I have checked all my statistics – I am a great engager/ my twitfluence is high but the thing is the conversation is not really as two way yet.

Why? Maybe because there is not as wide spread a usage here as in the US. It is still seen of as something that people are aware of – but not really inspired to use.  At this point, I have four real-life friends on twitter.

And to me, that’s not really that engaging.

Social media – It’s really not that new

March 1, 2009

Social media is not new. It’s been around for years.

Really.

Fifteen years ago, whilst pregnant and on my own, I spent a lot of time in online newsrooms chatting to people, engaging, sharing stories, learning and talking with other mothers.

Ten years ago, I was online talking to friends on ICQ – we set up virtual study rooms. I was once again engaging with people, conversing, debating and analysing.  Our group all crossed that dreaded PhD hurdle. We emailed each other daily via Yahoo Groups and we posted weekly updates online and in our study forums. It was all about the connections, the friendship and the support.

Five years ago, I was on Flickr. Taking images, commenting on other people’s photos and forming cyber friendships. I learned about digital imagery courtesy of  Flickr buddies like Nautilus, BusyMommy, Karol_M and salkiwi.

Three years ago I was blogging.

Last year it was Twitter.

And the thing is it’s all been social. It’s all been about the connections and it’s all been about the people that I connect with. So is social media really that new?

Nope.  Now just about the tools, and the way that you can interact on the go, with a mobile in one hand or a laptop in the other. Its the ease and the mobility factor which means that everyone can do it, whenever and wherever they are.

And that’s new.

Social media rap

January 30, 2009