Posts Tagged ‘australia’

Are you open to change?

March 8, 2011

Are you open to change? Some people aren’t and no matter what you do or how you explain something, they have already made up their mind and are committed to a course of action. 

I recently was engaged by a client to do a review of a corporate brochure – a quick and easy job. Anyway, I made my suggested comments via track changes and explained why I thought these changes needed to be made e.g.  – ” You have repeated this statement in the preceding paragraph” or “You need to explain what this term means.”

The response?

Thank you but no.

They disagreed with every single comment.  And rejected every single change.  And yet they were so happy that they asked me to do more reviews.

Why? I have no idea at all.

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Story telling

January 10, 2011

Being a brand is more than just simply pushing out your content to an audience.  Now, there are greater expectations and people are looking to humanize the brand that they engage with. A faceless company does not garner loyalty, but one which has a voice, and a personality and a shared vision or outlook creates loyal customer engagement.

Telling your story is one way to achieve this.

Too often companies forget that their goal is to connect with people – customers ARE people – and instead they focus on pushing out the same old corporate engagement strategies – full of marketing speak and lacking personality, vision and humour.

Don’t make this mistake!

Back online in 2011

January 10, 2011

After a six month hiatus, I have decided that 2011 will feature more online writing and blogging. I suffered a bit of a relapse, and was distracted by a new job, the purchase of a new business and, of course, the joys of moving half-way around the world with my family and relocating to a new continent.

Anyway, expect more in 2011.