Posts Tagged ‘tools’

Social media is a no-brainer

July 1, 2010

You would think that companies here in Australia would be completely jumping on the bandwagon as far as social media is concerned but after consulting across a whole range of sectors – energy, mining, infrastructure, financial services, legal, charity, consumer goods and so on it is apparent that there is a complete reluctance to move into this space.

“We have always done things this way… our customers don’t use these tools…we can’t see a benefit.”

Of course you can’t see a benefit if you don’t know what the tools are. You need to do the research first before you make the decision. Once you have the information, you can leverage off your knowledge.

Isn’t that a no-brainer?


Social media – It’s really not that new

March 1, 2009

Social media is not new. It’s been around for years.


Fifteen years ago, whilst pregnant and on my own, I spent a lot of time in online newsrooms chatting to people, engaging, sharing stories, learning and talking with other mothers.

Ten years ago, I was online talking to friends on ICQ – we set up virtual study rooms. I was once again engaging with people, conversing, debating and analysing.  Our group all crossed that dreaded PhD hurdle. We emailed each other daily via Yahoo Groups and we posted weekly updates online and in our study forums. It was all about the connections, the friendship and the support.

Five years ago, I was on Flickr. Taking images, commenting on other people’s photos and forming cyber friendships. I learned about digital imagery courtesy of  Flickr buddies like Nautilus, BusyMommy, Karol_M and salkiwi.

Three years ago I was blogging.

Last year it was Twitter.

And the thing is it’s all been social. It’s all been about the connections and it’s all been about the people that I connect with. So is social media really that new?

Nope.  Now just about the tools, and the way that you can interact on the go, with a mobile in one hand or a laptop in the other. Its the ease and the mobility factor which means that everyone can do it, whenever and wherever they are.

And that’s new.

Just what I need… how cool!

January 30, 2009

Speech generator