Archive for the 'Uncategorized' Category

Story telling

January 10, 2011

Being a brand is more than just simply pushing out your content to an audience.  Now, there are greater expectations and people are looking to humanize the brand that they engage with. A faceless company does not garner loyalty, but one which has a voice, and a personality and a shared vision or outlook creates loyal customer engagement.

Telling your story is one way to achieve this.

Too often companies forget that their goal is to connect with people – customers ARE people – and instead they focus on pushing out the same old corporate engagement strategies – full of marketing speak and lacking personality, vision and humour.

Don’t make this mistake!

Advertisements

The Office Bully

June 30, 2010

In a previous job, I worked for a male boss who was, essentially, a bully. At the time, he seemed like a nice enough guy – a little insipid but nonetheless, a nice enough sort of guy.

Until I resigned.

Then it all became incredibly personal.  The question for me was how to deal with the situation.

For me, the best course of action was to report the bully to the authorities straight away. I had no idea how the situation was going to progress and the level of nastiness became very difficult to deal with. I found the government employment tribunal and detailed my concerns to them so at least I would have something in writing if the situation worsened. I also spoke to colleagues – both past and present and detailed my concerns to them to double-check if I was overreacting.  They assured me I was not.

The thing is though, if he had acted in a professional manner and not taken my resignation personally, he would have had an advocate in the market place. I was leaving because I wanted to do something else and I was not challenged.  I liked the company but I needed a more challenging position. There was nothing personal about it.

Anyway, once I resigned, the bully did some leg-work and found out the name of my new employer.  He forwarded them a copy of my previous employment contract with him and said he would sue both of us if I revealed anything inappopriate about him or his clients.

Now I don’t know about you, but I work in a professional industry. I have my own personal code of ethics and have always acted responsibly. Heck, my doctorate is in ethics! To me, him sending my employment contract out to my new boss was a complete breach of employee privacy.

And to be repeatedly bullied became enormously stressful. It initially complicated starting my new job although the new company was incredibly supportive as well as being astounded about his behaviour.  They also obtained legal advice.  The remaining account executives who worked for the bully resigned in protest as well once they saw how he treated staff and realised his management style was unacceptable.

And I just read that two more staff have left – the turnover continues and, beacuse he won’t ask himself why he has such a high turnover, the company will continue to flounder ethically and morally.

All he needs to do is take a look in the mirror.

7 April, 2010 05:55

April 7, 2010

test

ROI on social media. Is it worth it? Yes!

November 25, 2009

Google Dashboard

November 9, 2009

Google Wave

October 28, 2009

Got my invite to help test the beta version of Google Wave… only no one I know is using it so I have just twittered and hopefully a few people that I sent out links to will connect with me so we can figure out how it all works.

Fingers crossed!

Google Wave

October 26, 2009

I am enjoying the new feature added by Google which allows you to sort your Google feed by “magic.” The idea being that it sorts your RSS feeds by what is more likely to be of interest to you given your past readings – likes and dislikes.

Googles goal apparently being the continued personalization of the web to allow searches and information to be more relevant.

Sounds like a good thing to me!

The key ring is dead

July 18, 2009

The key ring is dead

Posted using ShareThis

Exiting a posting

July 6, 2009

Exiting a posting is always difficult. You think about all the places that you should have gone and visited. The people that you should have made more effort to get to know and the experiences that you should have had. There is a sense of regret as well as a sense of accomplishment.

You survived.

Being away from family, making new friends, creating a new life.

You did it.

You managed the time away and didn’t fall by the wayside. Instead you stayed true, did your time. You completed your contract and achieved your goals.

Congrats!!

Doing it the hard way

July 6, 2009

Life is one of those things that people sometimes seem to slip along at. They coast for a few years. Do what is expected of them. Then coast along for a few more. They get used to not seeing their life. The lounge that needs replacing. That overweight pot belly. They simply aren’t seen anymore. Even their job becomes easy. They know the way things work, how everything operates and the procedures that they have to follow.  There aren’t really a lot of surprises in life.  And there isn’t really a lot of challenge or excitement in their life.

This I can’t imagine.

I have moved more times that I can count. Lived in countries where I can’t speak the language. Reinvented my career – from TV  commentator, to political advisor, to writer, to academic. Each reincarnation teaches me something and helps define what the next stage of my life will be and what I hope to get out of it.

I can’t imagine living in the same place for ever. Or knowing that I will do the same job for my entire career.

And I don’t know if this is a good thing or a bad thing.

It is just my thing.

In some ways though I think that this way is the hard way. You never really get a sense of history with people as you move on again before that history has a chance to develop. You never really put down roots because you are on the road again before they take hold. You become a great generalist rather than a specialist.

And now we are about to do it again.
Once again I can’t imagine my life, how it will look, what shape it will take.

It is the hard way but it is also the invigorating way. I will learn new things during this process. gain new skills. Find new strengths. make new friends.

Wish me luck!

My Way!

My Way!