Archive for the 'technology' Category

2011 social media predictions?

January 10, 2011

What do I think will happen in the social media space in 2011?  Hmmmm.

  1. Increasing use of mobile devices to download content and increasing awareness of this by larger corporates. A global website is no longer just the ticket. It needs to be personalised, accessible, fast to download and fit on whatever device’s screen I am using. if it won’t work on my iPad because of flash restrictions, work it out.
  2. More story telling by companies (not just B2C but also B2B) seeking to personalise their journey with their customers and create engagement and loyalty.
  3. More CEOs blogging and using twitter as part of their role as the face of the company
  4. More companies banning social media usage as part of an employee’s terms of employment (and the corresponding backlash against this as well). Why will they ban this?  Fear.
  5. A changing emphasis from push marketing – corporates pushing out marketing speak – to one where companies really ask themselves, besides delivering my product or services, what else can I offer my customers?
  6. More effort will be spent identifying influencers and monitoring online conversation.
  7. Leave your wallet at home. Your phone will become your wallet.
  8. Increased tie-in with spending and peers. You will receive more recommendations from friends on what they have purchased and these recommendations or purchases will trigger your own purchases.
  9. Reduced TV advertising spend. Why bother? I am only going to fast forward through them anyway.
  10. Better privacy settings on Facebook and a corresponding and competing growth of niche sites which will have better privacy settings.
  11. Alternatively, there will be evene more users on Facebook and better integration of social media sites through one efficient stream. You won’t need to separate social media streams. There will be better ways for you to monitor everything from one central point.
  12. Employees which have client facing roles will be encouraged to use social media to engage with customers. HR staff, Client Relationship staff and so on will learn to use these tools as part of their job.
  13. Less focus on trade sector publications as a tool for corporate promotion – these are a dying promotional tool unless they can step up and re-define themselves.
  14. Video conferencing over phones and smart tablets.  The next generation of mobile devices will encourage this.
  15. More focus on a return on engagement and less on traditional return on investment. Quantifying Facebook fans and foursquare check-ins is just too hard. All you should care about is the fact that you are engaging with those who have a desire to engage with your company.
  16. Groupon, Cudos, Spreets etc will tie in with your specific location not just your city to make suggestions and encourage purchasing decisions.
  17. Flash mob purchasing. Why not? Pushed to your mobile device. The first 100 people to sign up or purchase something get XXX.
  18. Greater acknowledgment that communication is no longer a two-way street – it’s a roundabout  – with inputs and exits and crashes. Get used to it.
  19. Increasing numbers of small businesses leveraging social media tools, and showing the big guys how it is done. Big business will throw money at these tools but small business will continue to think laterally and creatively and, as a consequence, give some of the big companies a run for their money.
  20. Increasing user-generated content – and increasing niche specialities.
  21. Embracing of location-based marketing in wider circles eg B2B. Virtual sign posting and specials.
  22. Decreasing use of email as a one-off  communication tool. Talk to me on my page ..wherever my page is located.

Hmmmm. Will think of more and add them as I can.

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Social media – Common Mistakes

June 29, 2010

A lot of new people coming into the social media space make errors that are preventable and avoidable.  If you want to avoid these errors, you need to think about a few things before you move into this space.

  1. Why are you doing this in the first place? Is it for a logical reason? It doesn’t matter whether you want to learn about the tools that are around or whether you want to increase your customer/client base but just understand why you are here, and what your plan is, because different end goals will require different strategies.
  2. If you are a company, create social media policies to protect your brand. You need to know that staff understand what you expect of them if they reference you in an online forum. This is not to say that they can’t refer to the company, but they need to adhere to certain guidelines and not make commerically sensitive announcements, reveal client confidentialities and so on.
  3. Ensure that any people acting on your behalf (or the company’s behalf), understand the importance of acting in a transparent manner. Ethical online behaviour is critical.
  4. Don’t defer your social media campaigns to young staff members just because they are young. Social media is a media and communications related function, and should not be handed to either the IT guys (because they know what some of these toosl are), or to the young 20 year old who just started (because she is young she must know about Facebook). No. Don’t do it. Keep it in comms.
  5. Don’t use tools if they are inappropriate to your brand. LinkedIn may work for you – Facebook may not.
  6. Answer and respond. Remember it is not just about gathering 10,000 twitter followers. This means nothing when you have a tickertape parade of tweets cascading throughyour Tweetdeck. What you are looking for is a relationship, a dialogue. To correct errors, provide info and create a channel of communication that may be of value. Its not just about lip-service.
  7. Don’t tweet marketing speak corporate messages – I don’t care and I won’t follow. Help me, engage with me. Provide me with something of value.
  8. 140 characters can backfire on you if you are a jerk. See point 4 above – remember you are in a public space and act accordingly.
  9. It’s not just about the money – although that may follow. Its about the people – your customers – and what they need or want from you. If you push sales drivel, I will unfollow, unlike or disconnect.
  10. If you aren’t in this space, you WILL become a dinosaur.  New tools are constantly coming down the line and you need to know how to use them. If you don’t learn web 2.0, how will you cope with web 3.0?

Adblock Plus

November 20, 2009

What a cool idea. I am going to have a play with this…and see how if affects different sites.

An oldie, but still a great thought provoking video

October 30, 2009

Unconnected

July 18, 2009

After having a mobile phone for the last fifteen or so years, being without one feels curiously liberating. I can leave the house and no one can reach me until I decide to return.

No last minute diversions.

Or requests.

No detours.

Everything is done according to my schedule.

I can stop when I want, come home when I want and answer to no one and I’d forgotten what that feels like.

My phone was a work mobile you see and, now that I have resigned and am leaving the country, I am without a mobile phone and will be so for the next eight weeks or so until I re-establish back in Australia.

No mobile apps to play with, no checking Facebook, LinkedIn, emails, texts.

Curiouser and curiouser.

Wolfram Alpha

May 18, 2009

Playing around with Wolfram Alpha this morning seeing what it can do and what use it has.  Basically, it is a computational knowledge engine which has, as its central aim, the goal of making systematic data accessible to anyone.

Set up by a British physicist, the engine is dependent on two developments Mathematica and NKS.

The site though is just fun. You basically can just type in any question and Wolfram will provide an answer.

Picture 1

It will even reply to you.

How cool is that?

More later on once I play with it a bit more.

Sony eReader

April 27, 2009

I was recently given one of these and, after almost six months of use, my comments and thoughts are as follows:

  1. It is an utterly cool piece of kit. It still gives me pleasure when I use it. Tactile, pleasing to the eye, clean and easy to read.
  2. You can easily read it regardless of the angle. Lying in bed or sitting in the sun it is still clear to use and, if you wear glasses, you can take them off and just up the font size.

How would I improve it?

  1. I’d add a dictionary function. I use the e-Reader when we go on holidays and the kids could use a dictionary
  2. I’d also add a highlighting function rather than just the bookmarking function which it currently has.
  3. I’d make the way the pages turn  slightly easier. If you read a lot it gets a bit irritating after you have turned your hundredth page.

How do I use it? Mostly for pdfs and downloaded books. I have a lot of work texts on it and it is easy to throw in a handbag or drawer.

Would I buy it again? Yep.

TweetDeck links with 12 Seconds

February 26, 2009

12 seconds screen

Spent some time playing around with a new application which links TweetDeck and 12 seconds.

Basically, what this means is that you can post a short 12 second video from Tweetdeck – the best online Twitter management tool that I have found so far. It took me a few tries to get the recording and video settings right, but once I  worked out the correct ones it seemed to record ok.

I think this could be fun – video-twittering!

So how do you do it? Easy.

Go to http://12seconds.tv/ and set up an account. I used the same name as my Twitter account.  Then, really, just follow the instructions.

Sol Lipman, the founder of 12 seconds has a neat video which teaches you how to go step by step. My only issue was that when I initially clicked on the 12 sec bar at the top of TweetDeck, as Sol explained, what came up on my screen was nothing like what came up on Sol’s .

Nonetheless, it was all pretty intuitive, so no real hassles at all.

Twitter followers – what’s your number?

February 3, 2009

Twitterverse

Twitter users seeem to like boasting about how high their numbers are.

“I have 40,000 followers.”

“Help me get to 5,000 followers by the end of today.”

“Retweeting. @XXX needs another 36 followers to reach 10,000 by the end of today.”

Surely this goes against the grain of what social media is all about. If social media is about interaction and engagement with other people, if it is all about the conversation and the connection, then how on earth can you have 50,000 conversation in one day?

This is a crock.

When I get a message from someone who is posting like this then my response is short and swift. I un-follow them.

I know that all these individuals want is a one-sided conversation. They are number focussed, not communication focussed.

Take a tip, and unfollow these tweeple.

iSkoot

January 30, 2009

My New BlackBerry tool is really cool. Basically, having this application means that I can access my contacts via Skype from my BlackBerry.

So I can be walking through town and see who is online and then make an international call to, say, my mother in Australia. And instead of paying international call rates, I only pay the cost of the call to a UK line. Once I call that number I am reconnected via broadband to Australia.

Neat!

It works really well although you do have to have SkypeOut credits as well if you want to call internationally.

http://www.iskoot.com/