Archive for the 'amanda' Category

Are you open to change?

March 8, 2011

Are you open to change? Some people aren’t and no matter what you do or how you explain something, they have already made up their mind and are committed to a course of action. 

I recently was engaged by a client to do a review of a corporate brochure – a quick and easy job. Anyway, I made my suggested comments via track changes and explained why I thought these changes needed to be made e.g.  – ” You have repeated this statement in the preceding paragraph” or “You need to explain what this term means.”

The response?

Thank you but no.

They disagreed with every single comment.  And rejected every single change.  And yet they were so happy that they asked me to do more reviews.

Why? I have no idea at all.

Decision making

January 10, 2011

When you make a decision to buy a product, or engage with a company, your decision is not purely a financial and logical decision and too many companies assume that it is.  Emotion plays a role and whether that emotion is articulated (through a response to a pitch or a sales person), or subliminated (through a reaction to an advertisment or a brand image) there is still a need to engage emotionally with your target audience.

Are you doing that?

Back online in 2011

January 10, 2011

After a six month hiatus, I have decided that 2011 will feature more online writing and blogging. I suffered a bit of a relapse, and was distracted by a new job, the purchase of a new business and, of course, the joys of moving half-way around the world with my family and relocating to a new continent.

Anyway, expect more in 2011.

Moi?…Which hat today??

November 14, 2008


Who am I?

A plethora of stuff depending on which hat I chose to put on…

Corporate communications specialist, speechwriter, author, public relations director, academic, doctor, wife, twitterer, writer, researcher, mother, Islander, sister, daughter, aunt, bullshit artist, expat, traveller, nomad, Australian, social media student, and, of course, blogger!