Presentation Skills 101

May 16, 2009

I recently attended a regional function hosted by the Institute of Directors and, after being a member for quite a few years, I have to say that the standard of presentation is exceptionally poor.  New members have the opportunity of speaking for three or four minutes (before the main speaker is introduced)  and tell the audience about themselves – what they do – it’s an opportunity to do a sales pitch. An opportunity to possible create new brand awareness, gain new customers and encourage people who don’t use your company to convert.

But the presentations …. OMG!

Whizzing power point presentations with words flying haphazardly over a screen. Densely typed presentations which are read out loud in a monotone voice.

Why don’t they realize that this is about engaging with a new audience.  Your audience are not necessarily au fait with all the acronyms that you take for granted. They need to know what you do and why they should care.

What’s in it for them?

It’s all about the salesmanship.

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