How to retain your clients

May 16, 2009

It’s pretty simple really.

Service.

I can’t think of anything more that needs to be said.  Lots of blogs write all sorts of stuff about deliverables, fears and suspicions. They talk about answering your clients fears and allaying concerns and even talk about the way to engage with your clients so they don’t feel “inferior” to you.

It’s all pretty much crap.

All you need do is give your customers what they are looking for. Give them the service that they want. And the service that they are paying for. And the service that they expect.

It’s that simple.

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