Viral Marketing

December 8, 2008

Kyle Lacy’s idea that viral marketing is so last year is  worth reading. Basically, his thesis is that viral marketing sounds unpleasant. Echo, or reverberate, marketing  is a much more accurate description of what actually happens.  The ideas reverberate thoughout the internet creating follow up, discussion and comments.

Much nicer terminology.

See Kyle Lacey’s blog at http://kylelacy.com/viral-marketing-is-last-year-enter-echo-and-reverberate-marketing/

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