Posts Tagged ‘pr’
On propoganda and public relations
October 26, 2009How to retain your clients
May 16, 2009
It’s pretty simple really.
Service.
I can’t think of anything more that needs to be said. Lots of blogs write all sorts of stuff about deliverables, fears and suspicions. They talk about answering your clients fears and allaying concerns and even talk about the way to engage with your clients so they don’t feel “inferior” to you.
It’s all pretty much crap.
All you need do is give your customers what they are looking for. Give them the service that they want. And the service that they are paying for. And the service that they expect.
It’s that simple.
The ten commandments according to social media
January 30, 2009
The Ten Commandments to Understanding Social Media
1. From Consumers to People
2. From Product to Experience
3. From Honesty to Trust
4. From Quality to Preference
5. From Notoriety to Aspiration
6. From Identity to Personality
7. From Function to Feel
8. From Ubiquity to Presence
9. From Communication to Dialogue
10. From Service to Relationship
I’ll have to think about this more but I like the concept. Kyle Lacy first thought of this but I want to think about it on my own before I read his thoughts.
http://kylelacy.com/the-10-commandments-to-understanding-social-media/
When it hangs together…
January 30, 2009Some days it all comes together. You work with really cool clients. The journalists are great. The content gets published. It all just hangs together the way you want it to… perfect.
Dont talk the talk, if you won’t walk the walk…
January 26, 2009I am surprised by clients who want one thing, then expect something else.
They want a greater online presence but don’t want me to engage online with anyone – especially with someone they don’t know.
“Who is this person?”
They want media coverage, but decline all media opportunities because they are too busy right now.
“Maybe later!”
They want to embrace social media and new opportunities but they can’t use email.
They are looking for new markets, more customers, new ranges but reject all new ideas.
“Yeah but no.”
I am not sure what is holding them back but one thing I do know, is that it is incredibly frustrating.
And I am not sure whether I need to approach things differently, or they do. Is my role to educate and convince them – or is it their role to look outside of their own box?
I have been trying to not only sell media opportunities to clients, but also to sell clients to the benefits of PR. I am selling clients to new media, clients to social media, clients to advertising, clients to websites, clients to networking, clients to podcasting, clients to ebooks, clients to social networking, clients to socializing, clients to enagement and clients to every other possible idea, company or oportunity that I can think of to promote their company online and offline.
It’s exhausting.
Who owns the conversation?
December 4, 2008
These days it isn’t about who you are or what you say – it is about the conversations that you are having and how valuable these conversations are to other people.
It’s “Gossip Girl” gone mad!
Many people though don’t understand this process and, to them, getting a message across is a one sided engagement. They write a media release and send it to a journalist and then wait for it to be published.
Or they create a one-dimensional website saying “this is who we are.”
Feedback is to be feared because they no longer have control of the subject under discussion and now have to engage or respond. And they have to do this in a public forum.
But then again what is worse? Having your customers unhappy about your products or services and you having no way of knowing this – or having someone write to you and you respond quickly and accurately with the information. Other customers (or clients) read about the positive experience that they have had with you and everything moves forward.
I guess the only thing you have to fear is whether you are up to the challenge!
